(Courtesy of The Superyacht Report – Owners Focus, published by The Superyacht Group)

PYA's CEO Christophe Bourillon has authored an article, featured in Owner Focus by The Superyacht Group ('A Challenging Future for the Once Discreet Fleet,' page 92). In the article, he highlights the importance of recruiting top-quality crew and addressing sustainability and transparency requirements. You can read the article below or access it in the PDF version of the document.

A challenging future for the once discreet fleet

Christophe Bourillon, CEO of the Professional Yachting Association, explains how owners can adapt to recruit top crew … and meet sustainability demands.

The world of superyachts has long been synonymous with luxury, exclusivity and unparalleled privacy. However, as global attitudes shift towards sustainability and social accountability, even the most discreet sectors are facing new challenges.

Superyacht owners, who have traditionally operated with a level of discretion and autonomy, now find themselves navigating a landscape where environmental responsibility and ethical employment practices are no longer optional. To attract top talent and maintain a positive public image, owners must adapt in several key areas.

Embracing sustainability in yacht design and operations

Historically, the environmental footprint of yacht building and operation has not been considered as a key priority. However, as public demand for climate - friendly solutions and ocean preservation grows, so too does the demand for sustainable practices within the superyacht industry.

Green technologies and eco-friendly design

Owners must invest in greener technologies to reduce their vessels’ environmental impact. This includes hybrid or other innovative propulsion systems which significantly reduce carbon emissions compared to traditional diesel engines. Additionally, integrating solar panels, wind turbines and energy-efficient systems into a yacht’s design can further decrease reliance on fossil fuels.

Eco-friendly design also extends to the choice of materials. Using sustainable materials for interior finishes and furniture not only minimises environmental impact, but also ensures a better living environment for crew and guests alike.

Waste management and ocean protection

Proper waste management is crucial in protecting the delicate marine ecosystems that superyachts frequently explore. State-of-the-art waste- treatment systems to manage sewage, greywater and solid waste are available.

Additionally, reducing the time that water lights are used at night and minimising noises that disturb marine life further demonstrate real commitment to ocean preservation.

Attracting top crew through ethical employment practices

A superyacht’s success hinges on the quality of its crew, who ensure that every aspect of the owner’s experience is seamless and enjoyable. However, the best crewmembers are increasingly selective, favouring employers who demonstrate a commitment to fair labour practices, career development and well-being.

Fair wages and employment contracts

To attract top talent, owners must offer competitive wages that reflect the demanding nature of the work. Transparent, fair employment contracts are also crucial, providing clear terms regarding working hours, leave entitlements and job responsibilities. Ensuring that these contracts comply with international labour laws not only protects the crew, but also shields the owner from legal and reputational risks.

Career development and continuous training

Offering opportunities for carrer advancement is another key factor in retaining high-quality crewmembers. Superyacht owners should invest in continuous training programmes, enabling crewmembers to enhance their skills and advance their careers within the industry. On-board training is a fantastic way to foster team-building. In addition, encouraging a positive on - board culture that values teamwork, respect and well-being can significantly improve crew satisfaction. Providing access to mental-health resources and ensuring crewmembers have adequate rest periods are critical in maintaining a healthy and motivated workforce.

Public accountability and corporate social responsibility (CSR)

Ever since the ‘oligarch sanctions issue’ landed superyachts on the front pages of the mainstream media, ours has become a controversial industry and, whether we like it or not, we must now be accountable to the public and communicate on the reality of our industry. The increased scrutiny of the superyacht industry means we can no longer afford to be a discreet industry. Transparency and accountability are now indeed expected, particularly when it comes to environmental and social responsibility.

Transparency in operations

Superyachts are now tracked and followed by a number of public websites and applications where they are directly linked to their owners. These vessels can enhance their public image by being transparent about their efforts to reduce environmental impact and improve labour practices. This could involve publishing sustainability reports encompassing all yacht operations or certifying their yachts with eco-friendly labels. Many yacht owners are senior executives of large companies where they implement these practices. In some ways, they should apply the same operations measures to their yacht that they apply to their business units.

Engaging in CSR Initiatives

We are seeing more and more owners engaging in CSR initiatives that align with their values and passions. This ranges from supporting local communities in the destinations they visit to funding marine conservation projects. These CSR activities contribute to generating a new and evolving perception of superyachts, more in tune with our times.

Conclusion: charting a course for the future

As the world moves towards greater sustainability and social responsibility, superyacht owners will continue to adapt to these evolving expectations. By embracing green technologies, adopting ethical employment practices and engaging in CSR, owners can attract the best crew and ensure their superyachts are seen as examples of responsible and forward-thinking stewardship.

Navigating these changes will not only preserve the allure of the superyacht lifestyle, but also contribute to a more sustainable and equitable future for all.

The Superyacht Report Owners Focus ISSUE 222